On behalf of our client, an international Business Advisory & Risk Management Company is calling for creative and passionate candidates to join its team in Egypt.
Position: Media Buyer
Work Location: Cairo / Egypt
Responsibilities:
1. Lead and support the implementation of our paid marketing strategies.
2. Measure and optimize our paid marketing using vendor-specific dashboards like Google Analytics and etc.
3. Maintain a consistent brand voice and message across all paid campaigns either through Google Ads or Social Media Ads.
4. Execute, plan strategies and constantly monitor digital marketing, google ads, and paid campaigns of AW Holding.
5. Identify trends and, and optimize spend and performance based on the insights
6. Brainstorm new, creative growth strategies and identify the latest and emerging technologies affecting our industry and provide thoughts and perspective for adoption where appropriate.
7. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
8. Prepare reports for marketing campaign overall performance and evaluate important metrics that affect our website traffic and target audience.
9. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Requirements:
1. BS/MS degree in marketing or a related field.
2. Demonstrable working experience in digital marketing specifically handling paid campaigns with 5-8 years of experience.
3. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
4. In-depth knowledge on paid marketing platforms and website analytics.
5. Experience in setting up and optimizing Google AdWords campaigns.
6. Familiar with financial planning and strategy and able to develop budgets.
7. Experience in setting up and optimizing PPC campaigns on all major search engine.
8. Agency background is a must.
9. SEO knowledge is a plus.
10. Region knowledge is a must.
